2022 PH Elections - News

Google pausing election ads for 2022 Philippine elections

Google pausing election ads for 2022 Philippine elections

GOOGLE. Google app is seen on a smartphone in this illustration taken, July 13, 2021.

Dado Ruvic//Reuters

(1st UPDATE) The policy 'will apply to election advertisements that are purchased through Google Ads, Display and Video 360, and Shopping platforms that advertisers intend to place on Google, YouTube, and partner properties'
Google pausing election ads for 2022 Philippine elections

Google on Wednesday, December 1, said it will not accept election ads in the Philippines during election campaign and silence periods, including from February 8, 2022 to May 9, 2022.

“This policy will apply to election advertisements that are purchased through Google Ads, Display and Video 360, and Shopping platforms that advertisers intend to place on Google, YouTube, and partner properties. This includes advertisements that promote or oppose any political party or the candidacy of any person or party for public office,” Google said in its press release.

Google said notifications would be sent to affected advertisers about the policy update.

The company has banned political advertising on its platform before, including in Canada’s federal election in 2019 and before an election in Singapore in 2020.

Google also said it has upcoming election-related initiatives to help people find accurate information, and encourage participation in the elections, among others. Earlier this year, Google ran a #MagpaRehistroKa campaign with COMELEC and other partners, with the voter registration campaign website being hosted on Google Cloud and promoted on its social media pages. It also launched an English and Cebuano magazine called #YOUThink that aims to promote media and information literacy. – with a report from Reuters/Rappler.com

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