YouTube vloggers and other online content creators are in the news right now, with the Bureau of Internal Revenue opening a probe to see if they are paying their taxes right.
JaMill, a vlogger couple composed of Jayzam Lloyd Manabat and Camille Trinidad, were the most talked-about YouTubers on social media after they had deleted their YouTube channel last August 19, just days after news of the BIR’s probe into social media influencers and content creators broke. The couple said online however that this was the result of their wanting to focus on the relationship.
With 12.5 million followers, their channel was ninth-most in the Philippines in terms of subscriber count, with 567 videos publicly viewable accruing 1.3 billion views at the time of deletion, according to social media analytics platform Social Blade.
On September 15, JaMill returned to YouTube less than a month after leaving, with a video explaining why they deleted their channel. Their new channel has accrued more than 500,000 followers in less than 2 weeks since it published its first video.
Which channels were with the original JaMill page in the top 10? Here’s a list – based on numbers taken on the date of the publication of this article, August 24 – along with the most viewed video on their respective channels:
Number of subscribers: 35.8 million
Number of videos: 163,191
Number of views: 43.8 billion
ABS-CBN remains a media giant online with a channel that features full show episodes and snippets from their popular entertainment properties. They have a separate YouTube channel for their news programs.
Number of subscribers: 24.3 million
Number of videos: 100,159
Number of views: 23.06 billion
Like ABS-CBN, GMA also uploads their shows and snippets of their shows on this channel. They also have a separate channel for their news programs.
Number of subscribers: 21.7 million
Number of videos: 7,256
Number of views: 10.6 billion
Civilian spats made public have proven to be a hit among viewers, although the channel’s most popular video with 30 million views relies on that old internet trick: pranking.
Number of subscribers: 16.4 million
Number of videos: 31,489
Number of views: 9.6 billion
Popular GMA shows such as Kapuso Mo Jessica Soho and Wish Ko Lang are housed here.
5) Ranz Kyle
Number of subscribers: 14.4 million
Number of videos: 422
Number of views: 1.51 billion
24-year-old Ranz Kyle Guerrero is one of the, and the eldest among the 3 dancing Guerrero half-siblings that have skyrocketed to online fame with their dance videos. His oldest upload on the channel dates back to 10 years ago, but it wasn’t until years later in 2017 that they’d upload a video that would reach 75 million views. It featured Ranz’s half-sister Niana jamming to Ed Sheeran’s “Shape of You” while her brother got some ice cream.
They’ve also started to feature their even younger sibling Natalia (a full sibling of Niana’s and a half sibling of Ranz’s) in their videos, which have also proven to be a hit among netizens:
Number of subscribers: 13.8 million
Number of videos: 319
Number of views: 1.15 billion
And right next to Ranz Kyle is his sister, 15-year-old Niana Guerrero with 13.8 million subscribers. Niana is even more popular on TikTok with 26.2 million followers. Her most popular YouTube video? A “sequel” to the “Shape Of You” car jam, with the siblings dancing along to “Despacito” this time around.
Ranz Kyle and Niana Guerrero currently have the two most popular YouTube channels in the Philippines that aren’t by traditional media organizations or media personalities.
7) Ivana Alawi
Number of subscribers: 13.7 million
Number of videos: 108
Number of views: 871.8 million
The 24-year-old half-Moroccan, half-Filipina celebrity only started uploading videos on her YouTube channel in August 2019 but has been a fast riser with 13.7 million subscribers now, featuring vlogs with her family, and YouTube vlogging staples, prank and pig-out mukbang videos
8) ABS-CBN News
Number of subscribers: 12.7 million
Number of videos: 153,043
Number of views: 8.2 billion
The channel for ABS-CBN’s news content and news programs. In the past, snippets from entertainment shows were also uploaded here including Gandang Gabi Vice and It’s Showtime – a clip from which featuring host Jhong Hilario remains the most-viewed on the channel with 15 million views.
9) JaMill (Channel deleted)
Number of subscribers: 12.5 million
Number of videos: 567
Number of views: 1.3 billion
JaMill was the most-followed YouTube vlogger couple in the Philippines. In YouTube, vlogging as a couple is almost like a genre of its own, featuring two romantic partners documenting their day-to-day. They started their channel in 2017, but abruptly deleted on August 19, 2021, citing a want to focus on their relationship. Some fans pointed out that they could have sold the channel or just let the videos accumulate more views for passive income.
Through the couple’s four years on the platform, viewers were also able to see how living conditions progressed for the couple, from living in a condo to a family house in Nueva Ecija, and in the latter part, a large house, along with luxury vehicles.
The couple’s other social media assets remain online with millions of followers.
Trinidad also has two siblings that have their own YouTube channel, with 3.89 million subscribers, good for 38th-most in the Philippines in terms of subscriber count.
JaMill returned to YouTube with its first new video on a new channel published on September 15, 2021.
10) Wish 107.5
Number of subscribers: 11.7 million
Number of videos: 1,339
Number of views: 4.4 billion
The channel made popular by the “Wish bus” which hosts performances of Filipino musicians, including Morrisette Amon, whose “Secret Love Song” cover is currently the channel’s chart-topper with 164 million views.
In the top 10, still including JaMill, only 4 fit the traditional definition of a YouTube vlogger, with more spots being occupied by established media names and organizations.
In the 11th to 20th rankings in terms of subscribers, the script is flipped with more vloggers than those from a traditional media background. These vloggers are Zeinab Harake, Cong TV, Donnalyn Bartolome, Jelai Andres, AKOSI DOGIE, and former senatorial candidate who also has a 16 million-strong Facebook following, Willie Ong.
From traditional media enterprises are GMA News, Wowowin, and ABS-CBN Star Music. Taking the 11th spot is actress and host Alex Gonzaga who has also built a huge YouTube following. – Rappler.com