Instagram in 2016: Selena Gomez, #love dominate

Paige Occeñola
Instagram in 2016: Selena Gomez, #love dominate
American pop star Selena Gomez is the queen of Instagram!

MANILA, Philippines – We’re dubbing 2016 The Year of the #Kween, as pop star Selena Gomez continues to dominate Instagram.

According to year-end data released to People Magazine, @selenagomez is the most followed celebrity on Instagram with 103 million followers. Her BFF, Taylor Swift (@taylorswift) came in 2nd with a little over 93 million.

Women clearly run the Instagram world as Ariana Grande (@arianagrande), Beyonce (@beyonce), and Kim Kardashian (@kimkardashian) complete the top 5.

The first male celebrity to make the top 10 list is footballer Cristiano Ronaldo (@cristiano) with 82.3 million followers.

Most popular celebrity posts

Selena’s most popular post to date racked up over 5.9 million likes, dominating the list of this year’s top 10 most popular celebrity Instagram posts. On top of that, she took 8 out of the 10 spots, according to Glamour.

when your lyrics are on the bottle #ad

A photo posted by Selena Gomez (@selenagomez) on

The other 2 spots on the top 10 list went to Cristiano Ronaldo.

I always dream to win this title

A photo posted by Cristiano Ronaldo (@cristiano) on


Selena’s not done yet, though. Her post also topped the list of this year’s most popular celebrity Instagram videos with over 20 million views. On that list, 7 of the 10 videos were also hers.

Finally got to meet this sweetheart -she owned it fully

A video posted by Selena Gomez (@selenagomez) on


Most used emojis, hashtags

It’s a love-filled year as well with the heart emoji and #love topping the list of most used emojis and hashtags on Instagram.

And just in case you’re a fan of Instagram filters, Clarendon, Gingham, and Juno are this year’s top ones. We took photos of our tree in the Rappler headquarters this year and we can’t decide which filter to use. Help us pick!





Or Juno?


Let us know what you think in the comments or better yet, tag us in your photos! We’d love to see the filters that made your year. –

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