PH bank says sorry for ‘insensitive’ ads

BDO Unibank apologized on its Facebook page after one of its online advertisements drew the ire of netizens for its “insensitive” messages. “We apologize that the Ads have been very insensitive. The posts have since been removed and we have taken steps to resolve the matter internally,” wrote BDO Unibank. The series of ads were taken down Friday, November 13. The most viral one included a photo of an environmental activist holding up a sign with the words “stop deforestation” and a traveler with a subtle ‘or’ in between them. The caption in the ad asked: “Save the environment, or save up to see places?” Netizens were quick to pick up on the ad and hit its message of choosing between the environment and travel, which many found tasteless.

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