Will Apple go for the ‘kill’ with iPad Mini?

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The Apple logo is seen in this September 11, 2012 file photo at the Yerba Buena Center for Arts in San Francisco. AFP PHOTO / Kimihiro HOSHINO / FILES

Apple’s teaser “We’ve got a little more to show you” for an event on Tuesday, October 23, may well be about the launch of its next hot gadget, the iPad Mini. Apple has kept mum about rumors and blogs that say the new tablet, a smaller version of its market-leading iPad, could be priced from $US249-$399 (approximately P10,292-P16,491). The pricing scheme is expected to pressure rivals like the Amazon Kindle Fire. The mini device is expected to have a screen of 20 centimeters or less than 8 inches. The Kindle Fire was popular in 2011 and a new version was launched in September 2012. Also part of the competition are the small-format Google Nexus 7, the Samsung Galaxy, and the Microsoft Surface tablet, which will be launched on October 26. Analyst Jack Gold said Apple needs to get into the small tablet market to maintain its leadership.

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