Damon’s video highlights humor’s power where stats fail

Actor Matt Damon co-founder of Water.org resorts to humor to spread the message in a YouTube video the organization hopes will go viral. In a “news conference”, Damon announces he is beginning a “toilet strike,” saying: “In protest of this global tragedy, until this issue is resolved, until everyone has access to clean water and sanitation … I will not go to the bathroom.” Water.orgs says nonprofits groups are trying humor get their message out because people aren’t shocked by statistics anymore. Water.org spent less than $100,000 producing the ad in contrast to a Super Bowl ad that costs $4 million. The actors in the Damon video who wrote, produced, and directed the sketch worked for little or no salary.