SUMMARY
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John Malkovich is the latest addition to Apple’s list of celebrities who use Siri on the 4S. Apparently intended to increase brand awareness, the ads seem to be targeted at the post-gen-X business person who can afford a 4S and who may have been once a Blackberry fan. The attraction of Siri to these types is that she can be a little assistant who will never talk back, never ask for a pay hike and even never request that you stop cursing. The commercial shows Malkovich seated on an easy chair where he muses on fine meats and the meaning of life, and talks casually to his digital assistant, Siri.
Read the full story on Techcrunch.com.
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