SUMMARY
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The move is expected to help Apple, which was a pioneer in online music, ramp up its efforts to counter the successful models of streaming services like Pandora, Spotify and others. On May 28, Apple announced plans to buy Beats Music and Beats Electronics, maker of high-end audio equipment and streaming music service calls, in a deal worth $3 billion. It’s Apple’s largest acquisition ever, and it involves getting Beats co-founders to join the California company. Bringing Beats into the Apple fold will weave iTunes Radio service into more devices, and even spread the App Store for mini programs to other programs.
Read the full story on Rappler.
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