SUMMARY
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It took the marriage of Philippine Long Distance Telephone Co. (PLDT) and Digital Telecommunications to dislodge Globe Telecom from its decades-long tight grip on the postpaid market. This segment of the market is more profitable, loyal, and ideal for broadband-based services–3 attributes that mobile phone operators in a competitive environment aspire for. As of March 2012, the combined resources of PLDT and Digitel made them breach the 2-million mark, overtaking Globe’s.
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