Anatomy of a black ops campaign on Twitter

Unprecedented levels of exposure to social media platforms come with new hazards. Some corporations, interest groups, and governments are mobilizing fictitious social media resources at scale to disrupt other legitimate uses of these platforms. Reach Social, Rappler’s data analytics arm, conducted research showing how #SmartFREEInternet was the target of a negative campaign embodied by #LieMore and #LieMorePa that eventually drowned out Smart’s efforts. In a move taken directly from real world guerrilla warfare, the bots and fake accounts surrounded and isolated the central group.

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