Lego: ‘We don’t want to be part of Greenpeace campaign’

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Lego: ‘We don’t want to be part of Greenpeace campaign’

Lego will not push through with its marketing campaign with oil giant Shell after the environmentalist group Greenpeace dragged the toymaker into its campaign on the Arctic oil spills. Greenpeace had uploaded a video on YouTube featuring Arctic Lego landscapes dotted with oil rigs and children and polar bears drowning in oil. Lego’s Vig Knudstorp said the green group used the Lego brand to target Shell when it “ought to have a direct conversation with Shell.” Lego figures were supposed to be sold in Shell petrol stations around the world, and the toys were supposed to bear Shell logos. Given the controversy created by activists, however, Lego said, “We do not want to be part of Greenpeace’s campaign.”

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