Brace for political ads

It will rain  political advertisements in the run-up to the 2016 presidential elections and, likely, in the elections that will follow. The Supreme Court has ruled with finality that the maximum allowable airtime for political ads of national candidates is 120 minutes per television station and 180 minutes per radio station, junking the limits that the Commission of Elections imposed during the 2013 polls. In the last midterm elections, the poll body limited candidates for national positions to buying only a total of 120 minutes of political ads in all TV stations and 180 minutes in all radio stations. The Court ruled this was arbitrary.

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