How #AlexFromTarget went from normal to viral

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How #AlexFromTarget went from normal to viral

Alex Lee was just a normal 16-year-old boy, going to school, playing soccer, going to his part-time job at a Target store in his hometown of Frisco, Texas. Then on November 2, his photo is discovered online, and Alex Lee becomes #AlexFromTarget, a meme and trending topic. Now, he’s some sort of celebrity, guesting on “Ellen,” getting interview requests from dozens of other shows, advertising and sponsorship deals… and death threats. Alex now has to deal with security issues, hormonal teen fans, and online bullies – all on top of his usual Target shifts, homework, and household chores.

Read more about “The Other Side of Fame” in The New York Times.

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