NUSTAR Resort introduces the first “jumbotron” in the Philippines


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NUSTAR Resort introduces the first “jumbotron” in the Philippines
The massive 3D billboard can be found at NUSTAR Resort in Cebu City

Editor’s note: This press release is sponsored by NUSTAR Resort and Casino and was handled by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the publishing of this piece.

NUSTAR Resort and Casino’s “Island of New Celebrations” is launching the country’s first “jumbotron” – currently the biggest 3D LED billboard and the only one in the Visayas and Mindanao. Measuring 620 square meters, NUSTAR’s 3D LED billboard is expected to be captivating, iconic, entertaining, and adventurous. To effectively deliver on its promise of being the ultimate leisure and entertainment destination in the region, NUSTAR is taking on another feat with the launching of its 3D LED billboard just in time for the grand return of the Sinulog.

“This display gives viewers a more creative and immersive experience, for more engaging and effective storytelling,” says Katrina Mae de Jesus, director for business development and brand marketing of Universal Hotels and Resorts Inc.

She adds that for Sinulog day, January 15, NUSTAR’s billboard also played a role in the kick-off of the grand parade at the South Road Properties. “It will be our pleasure to be part of this very grand Sinulog Festival, which has been sorely missed not only by local tourists but at the same time our guests from all over the world. It’s time to celebrate and have fun.”

The new star of the Sinulog

As the “Island of New Celebrations” and the new star of the Sinulog festivities, NUSTAR Resort and Casino is adding another feather to its cap with the launch of its 3D LED billboard. With this technology being as iconic as the brand and the Sinulog festival itself, NUSTAR is all set to celebrate the grandest and most captivating festival in the Philippines.

After a three-year hiatus, the Sinulog marked its return this year with a full-scale celebration that is still anchored in faith and gratitude. With the events and activities leading up to Sinulog Sunday on January 15, 2023, Cebu’s rich and vibrant culture and heritage took center stage, and NUSTAR is proud to be one with the island province in commemorating this fete.

The technology

Combining billboard advertising and 3D technology on massive LED screens, 3D billboards require precise calculations and creativity. They can produce a three-dimensional visual of just about anything, from a movie trailer to a sneaker ad.

This technology works on the principle of “forced perspective,” which is a technique that uses an object’s scale and the audience’s vantage point to make something appear larger, smaller, nearer, or far from the spectator.

Through 3D technology, two images taken from different angles are combined and put into a single clip. That is how the viewers’ left and right eyes see the subject from different points, and the brain recognizes the visuals in three-dimensional depth. In order to achieve this illusion, curved displays with two faces are usually employed.

NUSTAR’s promotional campaigns, both static and digital, are regularly flashed on the 3D LED billboard to include hotel and food and beverage promotions to casino jackpots, tournaments, and raffle draws.

The proponent

NUSTAR Resort and Casino is the flagship project of Universal Hotels and Resorts, Inc. (UHRI), a privately owned corporation of the Gokongwei Group focused primarily on gaming and integrated resort developments across the Philippines.

For more information, visit the resort’s website at www.nustar.ph or email the property at contactus@nustar.ph.

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NUSTAR Resort and Casino

Cebu's premier, 5-star integrated resort redefining luxury with world-class gaming, entertainment, events, and exclusive shopping and dining offerings.