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MANILA, Philippines – It’s a very merry Christmas for Japanese culture geeks! Bookstore chain giant Fully Booked has opened the country’s second Kinokuniya branch, giving readers and manga enthusiasts a place to splurge this holiday season.
The 318-square meter store opened on Friday, December 15 at SM Mall of Asia, Pasay City. Like the flagship branch at Mitsukoshi BGC, half the space will be used for Japanese works including language workbooks, manga, art books, and various genres of Japanese literature.
“The readership for manga and light novels in the Philippines has kept growing over the last few years, and with the success of our MITSUKOSHI BGC branch, we felt it was high time we replicated our partnership with Kinokuniya in another location. Luckily, Mall of Asia offered us a bigger spot,” Jaime Daez, the managing director of Fully Booked said.
Books Kinokuniya is the “gold standard” and the “best in the world” for book selling, Daez added. The Japanese bookstore chain was founded in 1927 and now has more than 80 stores around the world. Aside from the Philippines, Books Kinokuniya has established its international presence in the USA, Singapore, Thailand, Australia, the UAE, and more.
Fully Booked opened its first Kinokuniya branch at Japanese-inspired mall Mitsukoshi in 2022, a new retail concept in Bonifacio Global City.
Kinokuniya’s second Philippine branch is located on the 3rd Floor, SM Mall of Asia, Main Mall, Seaside Blvd., 123, Pasay City. The mall is open from 10 am to 10 pm daily. – Rappler.com
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