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Crocs shares jump after Justin Bieber photo

Agence France-Presse
Crocs shares jump after Justin Bieber photo
An Instagram photo of Justin Bieber's Crocs afloat in a pool takes the shoe company's stock up in a day

All it took was a photo on Justin Bieber’s Instagram of Crocs shoes and the caption “Soon,” to send the company’s stock jumping Thursday on speculation of a future collaboration with the Canadian pop star.

Bieber is regularly seen wearing the plastic clogs in public.

But after a post showing a pair afloat in a pool to his 148 million followers, and a dose of online speculation, the markets appeared to take notice.


Crocs, Inc. jumped over 12% over the day’s trading, before finishing nearly 6% up on Wall Street. 

The shoemaking company has not made any announcements regarding Bieber and did not immediately reply to a request for comment.

That said, the brand has worked with celebrities before, including the release this week of a pair done in collaboration with Puerto Rican singer Bad Bunny. – Rappler.com

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