SUMMARY
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All it took was a photo on Justin Bieber’s Instagram of Crocs shoes and the caption “Soon,” to send the company’s stock jumping Thursday on speculation of a future collaboration with the Canadian pop star.
Bieber is regularly seen wearing the plastic clogs in public.
But after a post showing a pair afloat in a pool to his 148 million followers, and a dose of online speculation, the markets appeared to take notice.
Crocs, Inc. jumped over 12% over the day’s trading, before finishing nearly 6% up on Wall Street.
The shoemaking company has not made any announcements regarding Bieber and did not immediately reply to a request for comment.
That said, the brand has worked with celebrities before, including the release this week of a pair done in collaboration with Puerto Rican singer Bad Bunny. – Rappler.com
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