US Open

Serena Williams’ swan song most watched match in ESPN history

Reuters
Serena Williams’ swan song most watched match in ESPN history

LEGEND. Serena Williams retires from tennis after a decorated career.

Shannon Stapleton/Reuters

Serena Williams' third-round loss in the US Open to Ajla Tomljanovic peaked with nearly seven million viewers

NEW YORK, USA – Serena Williams’ defeat at the US Open on Friday, September 2, in what was likely the final match of her glittering career was the most-watched tennis telecast in ESPN’s 43-year history, the network said on Tuesday.

Williams’ third-round loss to Australia’s Ajla Tomljanovic at Arthur Ashe Stadium in New York averaged 4.8 million viewers from peaked with 6.9 million viewers.

Williams and sister Venus took the tennis world by storm when they emerged from the courts of Compton, California as teenagers and went on to dominate and change the face of the predominantly white sport.

The winner of 23 Grand Slam singles tournaments, Williams transcended the sport and her likely departure from competitive tennis to focus on growing her family and business interests led to a flood of tributes from athletes, celebrities, and politicians.

Williams’ three singles matches and one doubles match alongside Venus helped drive up viewership through the first five days of the tournament as an average of 1.1. million viewers tuned in to ESPN networks, up 101% versus 2021.

“These are the most-viewed first five days of the US Open on record on ESPN networks,” ESPN said in a press release.

A spokesman for network, whose stable of tennis analysts include former world No. 1s Chris Evert, John McEnroe, and Caroline Wozniacki, last week told Reuters that the network would be happy to discuss the possibility of bringing Williams into the broadcast booth if she wanted to go in that direction in retirement. – Rappler.com

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