Meta Platforms

Davos 2023: Meta sees promise in generative AI, including for Instagram filters

Reuters
Davos 2023: Meta sees promise in generative AI, including for Instagram filters

META. A logo of Meta Platforms Inc. is seen at its booth, at the Viva Technology conference dedicated to innovation and startups, at Porte de Versailles exhibition center in Paris, France June 17, 2022

Benoit Tessier/Reuters

Meta's chief product officer Chris Cox says the technology could be used to create image filters

DAVOS, Switzerland – Generative artificial intelligence, the umbrella technology behind the popular chatbot ChatGPT, has interesting applications for social media, the chief product officer for Facebook parent Meta Platforms Inc. told Reuters.

On the sidelines of the World Economic Forum’s annual meeting in Davos, Switzerland, Meta’s Chris Cox said that such technology has the capability to create image filters for the likes of the company’s Instagram app.

Generative AI can learn from vast data to produce prose, imagery or other content in response to a simple text command.

Meta has been working on generative AI research, for instance tech that can convert a text prompt into a video clip. – Rappler.com

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