Apple to China: Sorry

Apple chief executive Tim Cook apologized to Chinese consumers after the US technology giant was subjected to a barrage of criticism in state-run media over alleged “arrogance” and double standards. China is Apple’s second-biggest market, and its iPhones and other products — many of them made in the country — are highly popular. “We sincerely apologize for any concerns or misunderstanding this has caused to consumers.” Cook added that the firm would revise some warranty policies and had “many things we have to learn” in terms of operating and communicating in China. Chinese state media have carried a series of attacks on Apple over its customer service and returns policies.

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