SUMMARY
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Ever heard of BreakupText? It’s the latest 99-cent app that can make the most awkward and probably painful part of ending a relationship bearable. After only 5 seconds of going through the app’s options, it will offer to send the partner you want to break up with a full text message , dramatic backstory included. Created by Jack Levine and Lauren Leto, the iPhone app was conceived for fun but as Levine told Fast Company in an interview, “As much as we did it as a joke, it has sort of captured a moment in time when tech is becoming more pervasive in our lives and relationships.” Levine acknowledges that people may take the app seriously such that instead of being brave enough to break up in person, they resort to ending a relationship with a BreakUpText creation.
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