MANILA, Philippines – On October 3, Twitter Asia Pacific and Middle East Vice President Rishi Jaitly called the Philippine tandem AlDub a “global phenomenon.”
Also known as a Kalyeserye, the tandem pulled in a record 26 million tweets on September 26 through the hashtag #AlDubEBforLOVE. This is just a couple of million short of a record 28.4 million global tweets for Super Bowl XLIX back in February 2015.
How did Alden Richards and Maine Mendoza’s tandem reach that record?
Rappler Talked to Twitter Asia Pacific and Middle East Vice President Rishi Jaitly about AlDub and the role Twitter plays in the global phenomenon. Watch it here. – Rappler.com