Newcomer smartphone brand opens 50th store in Philippines


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Newcomer smartphone brand opens 50th store in Philippines
narzo Philippines continues rapid business expansion amid tight competition in smartphone market

Editor’s note: This press release is sponsored by narzo and was handled by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the publishing of this piece.

Local smartphone brand, narzo, recently inaugurated its 50th store last November 19 in Las Piñas. During the ribbon-cutting ceremony held at the 3rd Level of SM Southmall, the four-month old brand welcomed new customers from the South with games, prizes, and freebies to celebrate its offline landmark achievement. 

Notably, the 50th store opening coincides with the start of the “Quality Sulit Holidays,” narzo’s first ever Christmas campaign as an independent brand. In attendance were Mr. Alex Fong, CEO of Aerophone Enterprises & Co., alongside Mr. Johnson Cheng and Ms. Joanne Idorot from the narzo sales and retail team.

“We are very happy to have Aerophone as a part of our growing dealer network in the Philippines. narzo’s rapid business expansion as a young brand in the face of tight competition in the local smartphone market is made possible by the strong support we are receiving from both our partners and fans,” says Ms. Joanne Idorot, narzo retail head.

“As part of our retail strategy, we’re aiming to establish more narzo stores in all 17 regions of the country, with a strong emphasis on provinces especially in Visayas and Mindanao. We want to be one of the first newcomer brands to touch base with rural areas and give them narzo’s quality sulit advantage,” she added.

The first successful leg of narzo’s ChristMASAYA Caravan was also held on the same day at SM Mall of Asia, wherein walk-in customers enjoyed an interactive program with Minute-to-Win-It challenges. Participants won limited edition narzo shirts, finger sleeves for mobile gaming, and P1,000 rebate for the top record-holder. Succeeding legs of the ChristMASAYA Caravan will be held across 25 participating narzo stores every Saturday, until December 17.

On top of the 50 dedicated stores under its belt, narzo Philippines currently also has 149 authorized dealers with over 1,000 multibrand stores nationwide. At present, narzo is one of the fastest-growing smartphone brands in the budget segment, as recognized by analyst firm IDC. Customers can experience the game changer features of a narzo smartphone for as low as P4,499.

For more updates, follow the brand’s official page at fb.com/narzoPhilippines. – Rapppler.com

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narzo is a new, standalone brand born out of the realme ecosystem. Officially launched in the Philippines in July 2022, narzo aims to be a game changer that provides more affordable, all-rounder smartphones to the Filipino. This goal is proudly anchored in the belief that innovation is for everyone – regardless of class and status. As a challenger to the local tech landscape, narzo sets itself apart from the competition by offering nationwide accessibility and long-term quality to customers, from purchase down to aftersales. narzo smartphones are designed for the everyman: fast and reliable digital companions that empower their daily lives.