Lazada launches inaugural Lazada Forward Women Awards

In celebration of International Women’s Day last March 8, e-commerce site Lazada launched its first-ever Lazada Forward Women Awards.

Lazada recognized 6 successful women entrepreneurs across Southeast Asia, putting the spotlight on their inspiring business journeys. The inaugural awardees are:

Creative Seller Award

• Anne Ong, Owner of Anne’s Secret Recipes, Singapore
• Pham Thi Xuan Hong, Owner of PinkShopGiayDep, Vietnam 

Enterprising Seller Award

• Georgianna Carlos, Owner of Fetch, Philippines
• Lalilla Thamnita, Owner of AggieHome, Thailand

Inspiring Seller Award 

• Hanna Suhardi, Owner of Shopping Shoes, Indonesia
• Annie Chia, Owner of NLWK Florist, Malaysia

“I am honored to be amongst such inspirational women today. You found interesting and unique ways to leverage the Lazada platform to not only establish your online business but also to engage customers and build a niche following while uplifting the lives around you,” said Chun Li, CEO, Lazada Group. “Lazada is proud to be your partner and have the opportunity to be part of your successful journey.”

The winner from the Philippines, Georgianna Carlos, co-founder of pet care brand Fetch! Naturals, shared how her thriving business was affected because of the pandemic.

“The Philippines went under lockdown and all couriers and other logistic companies had to stop. But we are thankful Lazada could continue operations delivering essentials that we were able to keep our operations going [even] under lockdown,” said Carlos.

Carlos brought Fetch! Naturals to Lazada a year after they launched the brand in 2017. While they already had their own e-commerce website, they weren’t able to ship nationwide. Joining Lazada enabled them to reach customers from different parts of the Philippines, helping them scale the business.

What started as a search for a shampoo that wouldn’t give Carlos’ Drogo the Bichon dog allergies is now a renowned pet care brand. She’s thankful for its early success – and she cites two decisions that helped bring this about. 

First, she took a huge risk by formulating her own FDA-approved natural pet care products, which made her pricing higher than those being offered by competitors. The brand resonated with discerning pet owners who are willing to pay premium for local yet quality pet care products. 

Second, she made the business available online from the get-go. Buying Fetch! Naturals products became not just a convenience for customers but an enriching experience. Carlos’ team directly replies to inquiries and also gives product recommendations based on their customers’ needs.

“Lazada has a really great team and I am so lucky that our account managers are very involved and try to help us out. Every time there is a pet-themed sale they try to support us through free homepage banners and the like,” said Carlos.

Carlos hopes her business journey will help inspire others who are thinking of setting up a business nobody else has ever dared to try.

“My advice is to just do it. Maybe you’ll succeed, maybe you’ll fail. What matters is that you started. Should things not go smoothly, take those encounters as learning opportunities so you can adjust, pivot, and find different ways to see how your business can thrive,” said Carlos. 

“Don’t worry too much about what people [would] think. No matter what we do as women, people will have an opinion on what kind of mother, daughter, friend we should be. Life is too short to worry about such things. Just become the person you want to be.” – Rappler.com

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