MANILA, Philippines – Budget carrier Cebu Pacific is aiming to serve 14 million passengers this 2012, a 17% increase from 2011.
“Cebu Pacific will continue to boost tourism and trade in the destinations we fly to,” said airline vice president for marketing and distribution Candice Iyog.
The Gokongwei-led airline will add new and additional routes, as well as increase frequencies.
On March 17, its Manila-Hanoi service will commence on March 17, 2012. And on March 23, its Manila-Xiamen service will reopen, and the Kalibo-Hong Kong flight, its first international flight for tourists bound for those world-renowned Boracay Island, will start.
Cebu Pacific has overtaken Philippine Airlines (PAL) as the airline flying the most domestic passengers. Rival PAL has been focusing in international markets, instead.
2011 highlights of Cebu Pacific:
- Total passengers reached 11.94 million, up 14% from 10.5 million in 2010.
- Domestic passengers increased by 12% to 9.22 million in 2011 from 8.23 million in 2010. Cheaper fares, additional flights to key destinations.
- International passengers increased by 22% to 2.72 million boosted by additional frequencies to popular tourist destinations in the region, particularly to Hong Kong, Kuala Lumpur, Brunei, Singapore, Ho Chi Minh, Seoul and Bangkok.
- Total seat capacity, boosted by additional flights, the use of bigger Airbus A320s for both domestic and regional flights, was increased by 13%
- Load factor, or a measure of how full the flights are, averaged 88%, or two points higher than the industry’s average
- The airline currently operates 10 Airbus A319, 19 Airbus A320 and 8 ATR-72 500 aircraft.
- Its fleet of 37 aircraft – with an average age of 3.6 years – is one of the most modern aircraft fleets in the world.
- Between 2012 and 2021, Cebu Pacific will take an additional 23 Airbus A320 and 30 Airbus A321neo aircraft.