Smart Communications confirmed on Monday, February 22, that a second television commercial starring its endorsers Hyun Bin and Son Ye-jin will be released soon. 

Jane Basas, SVP and head of Consumer Wireless Business at Smart, made the announcement during an online media conference to promote the Korean stars’ first joint campaign, which also features music from Filipino band Ben&Ben.

Basas said the second TVC will be for Smart Signature, the Philippine telecommunication company’s line of postpaid plans. 

Hyun Bin and Son Ye-jin, among the biggest stars in Korea, became household names in the Philippines with the release of the hit series Crash Landing on You. 

Speaking to media, Basas admitted that a joint campaign hadn’t always been in the works for the two, but it was the clamor from fans that prompted the telco giant to make it happen.

Hyun Bin was announced as a Smart endorser in June 2020. Son Ye-jin followed in August 2020. 

That the two were a couple in real life was also a happy coincidence, admitted Basas. The proposal for the joint TVC was made in mid-December 2020, with the deal finalized before the year’s end. Hyun Bin and Son Ye-jin – BinJin to fans – only confirmed they were a real-life couple on January 1, 2021.

Still courtesy of Smart Communications

“Para kaming nanalo sa lottery (We lucked out),” Basas said in jest.   

But Smart’s executives admitted it wasn’t easy to bring the two together and keep it a secret at the same time. The TVCs, which were shot during a snow storm in South Korea, meant nobody was able to catch Hyun Bin or Son Ye-jin while they were out and about to shoot the commercial.

The first TVC, which came out on February 14, highlights Smart’s 5G rollout. 

The ad includes references to Crash Landing on You, and is set to “Inevitable,” an original song Filipino band Ben&Ben composed especially for the campaign. – Rappler.com