food and beverage industry

Singapore food vendors launch first hawker center in New York

Reuters
Singapore food vendors launch first hawker center in New York

People queue at Urban Hawker, a Singapore-style hawker market, as it opens in Midtown Manhattan, in New York, U.S., September 28, 2022.

REUTERS/Roselle Chen

Urban Hawker is now open in Manhattan! The American food court features 11 Southeast Asian food stalls straight from Singapore's hawker centers.

NEW YORK, USA – A Singapore-style hawker center has opened in New York for the first time, bringing flavors from the Southeast Asian island’s mix of Malay, Chinese, Indian, and other cultures to an American food court.

Urban Hawker, in midtown Manhattan, features 17 vendors handpicked by the food hall’s curator, KF Seetoh, with 11 coming directly from hawker centers in Singapore. Each stall specializes in a well-known dish such as chilli crab, oyster omelettes, Hainanese chicken rice or nasi lemak, a fragrant rice dish.

View of Urban Hawker, a Singapore-style hawker market, as it opens in Midtown Manhattan in New York, U.S., September 28, 2022. REUTERS/Roselle Chen

“I came across Singaporeans who had been living in the United States in New York for like 20, 30, 35 years, and they still miss Singapore food,” said Seetoh.

“Street food in Singapore is not something you burn or deep fry. It’s fairly complex. They take six hours just to prepare a meal to get it ready at 10 am or 11 am.”

The idea for the food hall was born when Seetoh met late US celebrity chef Anthony Bourdain in 2013 in Singapore at a street food event. Bourdain was enthusiastic about the idea of a New York hawker market.

Seetoh later approached Eldon Scott, president of Urbanspace, a property manager who curates immersive public markets, who quickly agreed.

“The amazing thing about him saying yes was that he’s never been to Singapore,” Seetoh said.

Seetoh hopes that this hawker center will be the first of many in the country.

“It’s just like exporting grandmother’s deliciousness, the food that I grew up with,” he said.

“Food was good but something was missing without plastic plates, cutlery, and sweltering heat,” said Magdalene Sim, a Singaporean, on social media. “The queues were the same though.”

Customer Julie Lee, on her third visit, raved about Hainan Jones’ chicken over rice. “Everyone should give it a try. So much flavor, so tender,” she said. – Rappler.com

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