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Adidas plans to end Kanye West partnership over ‘offensive behavior’

Reuters
Adidas plans to end Kanye West partnership over ‘offensive behavior’

Rapper Kanye West holds his first rally in support of his presidential bid in North Charleston, South Carolina, U.S. July 19, 2020.

REUTERS/Randall Hill/File Photo

According to a Bloomberg News report, the sporting goods maker plans to cut ties with the rapper, who has been making controversial, anti-Semitic statements on social media

German sporting goods maker Adidas AG plans to end its partnership with American rapper Kanye West, following a rash of offensive behavior from the performer and designer, Bloomberg News said on Tuesday, October 25, citing people familiar with the matter.

Adidas may announce the move as early as Tuesday, the report added, saying the rapper, who now goes by the name Ye, has made controversial statements, including anti-Semitic social media posts, in recent weeks. Adidas did not immediately respond to a Reuters’ request for comment. Ye could not immediately be reached.

Adidas on October 6 said it was reviewing its business partnership with the rapper and fashion designer.

The following weekend, the rapper had his Twitter and Instagram accounts restricted, with the social media platforms saying they removed his posts that online users condemned as anti-Semitic.

West, who has been partnering with Adidas since 2013 had been publicly critical of Adidas and its CEO, adding that the sporting goods maker were copying his ideas, CNBC had earlier reported.

In September, Ye terminated his partnership with apparel retailer Gap Inc.

Ye recently has agreed to buy Parler, the social media platform popular among U.S. conservatives. – Rappler.com

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