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Rappler+ Briefing: The dubious business of black hat SEO marketing


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Rappler+ Briefing: The dubious business of black hat SEO marketing
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As if the heightened distributed denial of service (DDoS) attacks against news organizations were not enough, we have uncovered another method of cyberattack against us, employed by the same botnet or the network of devices involved in the DDoS attacks. It’s called referrer spam, a black hat digital marketing technique that involves flooding a website with fake visits coming from fake referrer URLs.

How do black hat SEO operators sabotage news organizations like Rappler? What happens when a website gets under attack using this tactic? What does it mean to regular readers and news consumers?

In our two-part investigative story on this form of cyberattack, we’ve written about where we have traced the network from and the lucrative but dubious business behind it.

To further unpack this, we are inviting Rappler+ members to Rappler+ briefing: The dubious business of black hat SEO marketing” with Rappler’s Gemma Mendoza at 5:30 pm Manila time, on Thursday, October 13.

Sign up for Rappler+ at rplr.co/Plus to join the discussion, receive exclusive content, and access our online events. – Rappler.com

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