[PODCAST] I’ve Got An Opinion: Moment marketing should advocate, not exploit

When Hidilyn Diaz won the gold medal in the Olympics, it wasn’t only individual Filipinos singing her praises, but brands and companies, too. They call this moment marketing, and we’re seeing more and more of it these days. But when do these kinds of ads cross the line from being clever, to being exploitative?

In this episode of I’ve Got An Opinion, Rappler’s podcast on ordinary people with extraordinary views, Rappler opinion editor Marguerite de Leon speaks with Ming Lagman, a content strategist and fitness buff, who has a bone to pick with these kinds of ads.

Is it enough to pledge millions in pesos and products to people like Hidilyn? Is there a better way? Let’s find out!