Tree planting activity sows ‘seeds of hope’ in GenSan farmers

Winona Sigue

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Tree planting activity sows ‘seeds of hope’ in GenSan farmers


Through #PalmoliveSeedsHOPE, participants planted 9,500 coconut seedlings in General Santos City to show love for the environment and support farmers in the middle of the pandemic

What we sow, we reap. 

To celebrate Colgate-Palmolive’s 95 years in the Philippines, Palmolive Naturals led #PalmoliveSeedsHOPE, a coconut tree planting project, in General Santos City, South Cotabato where 9,500 coconut seedlings were distributed to 95 farmers in the barangays of Lutay, Malungon, and San Jose.

The tree planting activity is a collaboration between Palmolive and HOPE, the country’s first certified B Corp impact organization that invests in education, agriculture, and environment programs that support interventions of underserved communities, such as those of smallholder coconut farmers in Mindanao. 

PALMOLIVE GIRLS. During the event, Palmolive girls Angelina Cruz, Bianca Umali, Vivoree, and Bagong Silang Purok Chairman Abel Sague, along with other participants planted 9,500 coconut seedlings with the farmers. All photos courtesy of Palmolive.

Napatunayan namin na ang [pagiging] isang Palmolive Girl ay hindi lamang tungkol sa pagkakaroon ng napaka-gandang buhok at napaka-gandang kutis. Ang tunay na Palmolive Girl, mahalaga sa kanya ang kalikasan at ang kinabukasan ng mga taong nakapaligid sa kanya,” Palmolive Girl Bianca Umali shared in the #PalmoliveSeedsHOPE video. 

(We’ve proven that being a Palmolive Girl is not just about having gorgeous hair and beautiful skin. A true Palmolive Girl cares about nature and the future of the people around her.)

Together with the farmers and their families, Palmolive’s brand ambassadors and employees  planted coconut seedlings to help populate the smallholder farmers’ coconut plantation. This will give them more opportunities for a bountiful harvest – and considering the long lifespan of coconuts – will also lead to a more sustainable livelihood for the farmers, their children, and even their grandchildren.

Malaking tulong ang pagtatanim ng mas marami pang puno ng niyog sa kalikasan, pati na rin sa aming kabuhayan dito sa Mindanao. Ito’y para sa aming mga anak at susunod pang henerasyon. Maraming, maraming salamat Palmolive at HOPE!” said Abel Sague, one of the coconut farmers who joined the event.

(Planting more coconut trees is a big help not just for the environment but also for our livelihood here in Mindanao. This will benefit our children and more generations to come. Thank you so much, Palmolive and HOPE!)

#PalmoliveSeedsHOPE was made possible by Palmolive’s Gandang Natural Gandang Panalo promo which ran from May 1 to July 31 this year. Part of the proceeds of all the entries were donated to this meaningful project.

The tree planting activity is not only a celebration of Colgate-Palmolive’s 95th anniversary but also of this feat. Being able to share 9,500 coconut seedlings with the farming community in GenSan is not something that happens every day and Palmolive is thankful to everyone who joined the promo and made this happen.  – Rappler.com

Learn more about the #PalmoliveSeedsHOPE through this website. Follow Palmolive on Facebook for more updates.

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Palmolive Naturals

Palmolive Naturals provides personal care products for both hair and body. Palmolive prides itself with its use of 100% natural extracts, and makes your every bath experience pleasurable! For a naturally beautiful you, go natural with Palmolive Naturals!