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Kiddo-preneurs showcase their knack for business at SM Aura

BrandRap Team

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Kiddo-preneurs showcase their knack for business at SM Aura
Kids as young as four years old showed off their entrepreneurial flair

​​Over 30 young entrepreneurs showcased their ingenious business ideas at the first-ever Kiddo-preneur Fair at SM Aura last November 26.

Creativity and youthful acumen filled the air as kiddo biz owners displayed their entrepreneurial spirit, offering an array of products ranging from handmade accessories, stickers, grocery items, to food and drinks, and an assortment of novelty items.

YOUNG ENTREPRENEURS. Kiddo-preneur founder Maiki Oreta (center right) and SM Engineering Design and Development president Hans “Chico” Sy, Jr. (center left) join the more than 30 kiddo-preneurs

Beyond the lively market atmosphere, the event provided invaluable lessons from none other than SM Engineering Design and Development president Hans “Chico” Sy, Jr. He not only celebrated the young entrepreneurs’ endeavors but also shared pivotal lessons from his own journey.

Chico learned valuable business lessons from his grandfather, the late SM founder, Henry Sy, Sr. He recalled how his grandfather stressed that one’s reputation and treatment of others lay the foundation for lasting success. “How you deal in business or how you treat people is more important than money,” he said. “Your reputation – the way people perceive you – can never be bought with money. Money can be lost, money can be gained, but your reputation is forever.”

RAISING KIDDO-PRENEURS. Sy, Jr. urged parents to maintain a balanced approach to child-rearing, drawing from his own experience of growing up in a family that valued moderation and comfort without excess

For the budding entrepreneurs, Chico’s advice was simple yet profound: Love what you do and persist through challenges. He stressed the significance of genuine passion and continuous innovation, emphasizing that dedication eventually paves the way for success. 

“My first and most important tip is to love what you do. Find that spark. But once you learn and do what you love, I am saying this: Keep doing it. There will be difficult times. There might be times when you do not have sales, but try to ask yourself: What can I do differently?”

BEST AD. 7-year-old Zoe Van de Leon of Zo Keeper received the Best Ad award for creating the most impactful social media ad featuring her products: reusable and eco-friendly snack containers
BEST CONCEPT. The B Force Squad, aged 5 to 9, won the Best Concept award for their cohesive execution in advertising, packaging, service, and branding while selling giftable novelty items.

At the end of the event, awards were given to promising young entrepreneurs and their business ideas. The Best Design was awarded to Candy Stix and its purveyors, Cassy, age 10, and Cara Pineda, 6, for having the most visually appealing booth which caught the attention of bazaar-goers.

Beatrice Yu, 9, was given Best Service for providing an exceptional customer experience while tending to her grocery store, Bea’s Supersavers. The B Force Squad, composed of siblings Faith Bea, 5, and Brice Yap, 9, and Beatrix, 4, and Bryce Go, 8, won the Best Concept award for having a unified execution from advertisement, packaging, to service and branding in selling giftable novelty items such as tote bags, tumblers, and educational toys.

BEST DESIGN. Candy Stix, run by 10-year-old Cassy (right) and 6-year-old Cara Pineda, received the Best Design award for their visually appealing booth that captivated bazaar-goers
BEST SERVICE. Beatrice Yu, aged 9, earned the Best Service award for delivering an exceptional customer experience at her grocery store, Bea’s Supersavers

Lastly, Zo Keeper’s 7-year-old owner, Zoe Van de Leon, won the Best Ad award for garnering the most impactful social media ad for her products, reusable and eco-friendly snack containers.

Catch the next Kiddo-preneur Fair at The Podium Level 2, Atrium, on January 20 to 21, 2024, from 10 AM to 6 PM. To learn more about SM, visit www.smsupermalls.com or follow @SMSupermalls on social media. – Rappler.com

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