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Food, particularly ice cream, comprise the bulk of convenience stores’ fast-moving consumer goods (FMCG) top sales, a Kantar Worldpanel study showed.
The study revealed Friday, April 10, that food items are the most bought from convenience store FMCG items at 59.3% as of January 2015, from 58.8% in the same period last year. “While Filipinos spend the most amount of money for food purchases, the personal care category experienced the biggest growth at 2.2% compared to 2014’s figures,” Kantar Worldpanel study cited.
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