Ferdinand Marcos Jr.

[OPINION] Ratings fall for Marcos, Duterte is unprecedented. Could it get any worse?

Joey Salgado

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[OPINION] Ratings fall for Marcos, Duterte is unprecedented. Could it get any worse?
For now, it’s a wake-up call. If the results remain the same, or plunge deeper by the fourth quarter, they could be seen as an indictment and a warning leading to the 2025 midterm elections

Historically, the public extends to the new President and his administration wider latitude to, well, mess up a bit during the first two to three years of his term. Quarterly surveys conducted by reputable pollsters reflect this extended honeymoon mood.

With the exception of former president Gloria Macapagal Arroyo, declines in survey numbers for a sitting President during this period are generally marginal (they are within the survey’s margin of error), or insignificant (less than an 7%).

It’s also not surprising for the Vice President to enjoy a higher trust and approval rating than the President. As the second highest official of the land, the Vice President is not held to a higher level of public expectation. The Vice President has greater leeway to chart a separate course but only up to a point. The public frowns on vice presidents openly contradicting or undermining the President. And in the case of Vice President Sara Duterte, who is regarded as a president-in-waiting, her political fortunes are, for now, intertwined with the President’s.

While the public has been tolerant, if not forgiving, of administration missteps and the occasional eye-brow raising behavior of some high government officials in the last two years, there are limits to what it can tolerate, especially when they are hungry. 

Perfect storm

The double-digit decline in the trust and approval ratings of both the President and his Vice President in the latest Pulse Asia survey is unprecedented. 

For now, it’s a wake-up call. If the results remain the same, or plunge deeper, by the fourth quarter, it could be seen as an  indictment, and a warning of a potentially landmine-filled engagement with the public in the months leading to the 2025 midterm elections. 

The Pulse Asia survey was conducted amid rising prices of basic food items and deliberations on the national budget involving staggering amounts of government money. Talk about a perfect storm

The disconnect between daily economic realities and a government awash in cash yet unable to provide temporary relief is at the core of public dissatisfaction. During hard times, ordinary Filipinos see government not only as a consoler but as a provider, and their leaders dispensing both comfort and sustenance.  

For a frustrated and hungry public, even a fraction of the proposed 2024 budget would be enough to alleviate their conditions until prices stabilize. It’s a simplistic belief, but that is a belief that is hard to dispel. 

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Interestingly, the President and the Vice President gave contrasting responses to the survey results and the attendant criticisms. There is divergence, at least in public, in how they respond to unfavorable media coverage, online criticisms, and public expectations.

President Ferdinand Marcos Jr. acknowledged that the 15% drop in his approval ratings was an indication of public frustration over rising prices.

“It’s not surprising. People are having a hard time. Bigas ito, eh. Ibang usapan pag bigas… I completely understand it, and that’s why we’re working very very hard to make sure that this comes up again– not because of the survey, that’s not important to me,” he said in an interview. 

On October 5, the Presidential Communications Office (PCO) issued a statement enumerating the “series of measures” to address rising prices in light of the latest inflation figures. The PCO also cited the optimistic assessment of the country’s economic managers anticipating “a moderation” in rice prices.

Picking a fight

While the President acknowledged the validity of public sentiment, the Office of the Vice President ignored the survey results. No official reaction was given. Instead, public statements centered on the controversy over intelligence and confidential funds, transforming it into a personal and political battle.  

Those who opposed secret funds were tagged as enemies of peace and by extension, enemies of the people. Online supporters targeted not only the usual pet peeves – the Makabayan bloc and the remnants of the “pink” army – but also the President, the First Lady, and the Speaker, who is a cousin of the President. The controversy was framed as a demolition job, with the intent, they claimed, of enthroning a Marcos relative in 2028. 

The controversy could have been managed better. Foregoing intelligence and confidential funds, which was the initial track, could have provided an easy exit. It could have reframed the issue. With China’s incessant incursions, the transfer of funds to the Coast Guard could have been supported. A proposal could also have been made to transfer a portion to the Social Welfare Department’s amelioration programs for the poor. 

These would have conveyed empathy, and it would have made good optics. But instead, they resorted to hate mongering and personal attacks. They decided to pick a fight. OId habits do die hard. – Rappler.com

Joey Salgado is a former journalist, and a government and political communications practitioner. He served as spokesperson for former Vice President Jejomar Binay. This was first published in ourbrew.ph.

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