Editor’s note: GoodRap introduces its newest series: Good Leaders. Good Leaders highlights key figures of various industries by sharing how they’re changing the industry with the innovations and initiatives implemented by their companies.
In its inaugural edition, we will be focusing on strong, empowered female leaders in celebration of National Women’s Month.
There’s a local beauty brand that listens to its customers.
They have gone beyond engaging customers via comments and queries on social media platforms, creating an online community dedicated to supporting the members and their passions.
This is homegrown Colourette Cosmetics, one of the Philippines’ most innovative beauty brands. Established in 2015, it has made its mark on the industry through its multi-use products – formulations that can be used for the cheeks, eyes, and lips.
At the heart of this brand is founder and CEO Nina Ellaine Dizon.
You might be familiar with her. In November 2020, she faced backlash from Filipino netizens after speaking up against the government. [READ: Colourette Cosmetics’ CEO trends on Twitter. Here’s why.]
In an email interview, we caught up with Dizon to discover more about her advocacies, the brand, and how they’re changing the industry through their online community.
Founder and CEO Nina Ellaine Dizon: On self-acceptance
Before she trended on Twitter, Dizon has long been known as an advocate for women. She regularly posts about women empowerment, inclusivity, and diversity on her social media accounts.
This advocacy has influenced the brand. “Whenever we launch products, we make sure our shades are inclusive. The things that I stand for give me a sense of direction for all our brand initiatives.”
It’s reflected in their slogan “Beauty in all ways.” The brand encourages diversity by emphasizing that there is no standard for beauty.
“We’re more than just a makeup brand: we are a homegrown socially-aware brand that empowers our audience by using our platforms the way we believe they should be used – and there’s also beauty in that,” Dizon said.
Boss Babes: Championing women empowerment and inclusivity
Colourette Cosmetics also champions the same values through its own online community called the Boss Babes.
Colourette x Boss Babes was established in 2017 as a group where members can share encouragement, advice, and even selfies without fear of judgment.
“This group isn’t centered on just selling but is actually a support group for all its members and their endeavours. It’s really an open platform where we share the things that we love and support each other in all our victories and losses,” Dizon explained.
We also asked her what new members can expect once they join this community. “A fun-loving community who’ll be there with them every step of the way, that’s a fact or a pact! (pun intended),” she said.
As diversity and inclusivity in fashion and beauty are becoming more than just buzzwords in the beauty industry, more people are now looking beyond products and into the advocacies and business practices of the brands they support.
Why not consider supporting a brand that empowers women? – Rappler.com