Business Sense

WATCH: How to pitch a business, according to Lista founders Aaron Villegas and Khriz Lim

Ralf Rivas
WATCH: How to pitch a business, according to Lista founders Aaron Villegas and Khriz Lim
Founders of financial management app Lista share tips on finding investors and how to sell a business idea

MANILA, Philippines– Starting a business is a daunting task, and finding investors adds a layer of complexity.

Entrepreneurs often grapple with limited resources, juggling multiple roles to keep their vision alive.

In a Business Sense interview, founders of financial management app Lista said it’s all about explaining to investors what you’re trying to solve.

Must Watch

Business Sense: Lista founders Aaron Villegas and Khriz Lim

Business Sense: Lista founders Aaron Villegas and Khriz Lim

Lista wanted to digitize how everyday Filipinos and small business owners budget. Often, sari-sari store owners just jot down expenses behind cigarette wrapping paper.

Startup founders also need to believe that their idea, while keeping valuations realistic. –Rappler.com

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Ralf Rivas

A sociologist by heart, a journalist by profession. Ralf is Rappler's business reporter, covering macroeconomy, government finance, companies, and agriculture.