telecommunications companies

PH telco Smart taps BTS as brand ambassadors

Bea Cupin

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PH telco Smart taps BTS as brand ambassadors

SMART X BTS. The Philippine telco giant taps the global sensations for its 2021 campaign.

Screenshot from Smart's Facebook page

(UPDATED) BTS joins Smart's roster of endorsers to headline its 2021 campaign

Global sensation BTS will be headlining Smart Communication, Inc’s banner 2021 campaign, the Philippine telecommunications company announced on Monday, January 18. 

Smart posted on Monday afternoon a short clip of the septet announcing “Simple. Smart ako.” The phrase is Smart’s current tagline.

“We’re here to support SMART’s goal to inspire our Filipino fans to live their lives with passion and purpose…no matter the challenges that lie ahead,” said group leader RM. 

BTS, according to Smart, will be appearing in an ad campaign slated for release by the first quarter of 2021. The campaign is called “Live Smarter, Live With Purpose.”

“Aside from their remarkable talent, BTS emerged as the biggest band in the world because of their meaningful and uplifting music that brings hope and encouragement to fans especially in the bleakest of times,” Smart President and CEO Al Panilio said in a statement.

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BTS is among the biggest musical acts in the world today, with a fan base that spans the globe. They debuted in South Korea in 2013 and have since dominated global charts. 

The septet is made up of RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook.

In 2020, they became the first all-Korean group to top the Billboard charts. But even before that, they’ve consistently broken records on YouTube – most of which they had set themselves. 

BTS got its first Grammy Awards nomination for their music in 2020. The hit single “Dynamite” is among the contenders for Best Pop Duo/Group Performance. –

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Bea Cupin

Bea is a senior multimedia reporter who covers national politics. She's been a journalist since 2011 and has written about Congress, the national police, and the Liberal Party for Rappler.