Lorin Gutierrez signs with Viva Artists Agency

Lorin Gutierrez has officially entered showbiz after signing with Viva Artists Agency.

The 17-year-old social media star is the daughter of former beauty queen and actress Ruffa Gutierrez and Turkish businessman Yilmaz Bektas. She is the granddaughter of actor Eddie Gutierrez and talent manager Annabelle Rama. 

As part of a prominent showbiz clan, she has been in the limelight since she was young, appearing in various interviews and ads with her mother, as well as on the reality show It Takes Gutz to be a Gutierrez, which focuses on their family.

She bagged her first endorsement in 2018 for cosmetics brand KJM Cosmetics, and has since grown quite the audience on social media, with over 500,000 followers on Instagram and some 140,000 subscribers on her YouTube channel.

“I can’t wait to start this new journey and new chapter of my life. Parang buong buhay ko (all my life) I’ve been waiting when’s the right time to finally do this and finally follow in my family’s footsteps. And now that I’m almost 18, it finally feels right, it feels like I’m comfortable finally,” Lorin said, joining an online press conference on May 18 from Los Angeles, where she is currently based.

“Never naman sinabi ng family ko na kailangan mo ‘tong gawin ngayon (My family never told me that I need to do this now) or they never tried to rush me, they never tried to pressure me…everything was at my own pace and now I’m ready, I’m excited, wala naman akong takot (I have no fear) or nervousness. I’m just really excited to put all my effort into this and see what, where this new chapter in my life takes me,” she continued.

Ruffa said she was a “#ProudMom” on Instagram, where she posted on May 19 saying “It’s Lorin’s time to shine! She’s ready for the new opportunities coming her way.”

She encouraged people to support Lorin as she joins the agency, saying “We are super excited for this amazing, new chapter in her life.” – Rappler.com