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Pinoy Mercedes Benz designer shares what makes a car timeless

Katherine Visconti

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Internationally renowned car designer Winifredo "Wini" Camacho answers questions about car industry trends, brand integrity and how to handle rejection

MANILA, Philippines – Mercedes-Benz Styling Manager, Winifredo “Wini” Camacho, one of the design minds behind the E-class, spoke about how car companies tend to copy from each other, how Asian carmakers tend to have trendy designs while European luxury car makers prefer understated and timeless form.

He delivered the first lecture of the year for the annual DesignTalks speaking series at the Ayala Museum on January 7, 2012. After his talk, Camacho gamely took questions from design students, car enthusiasts, marketing representatives, business people and journalists. –

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