MANILA, Philippines – Tanduay, a Philippine brand of rum, inked its first NBA arena partnership with Barclays Center and the Brooklyn Nets.
The partnership, announced on Wednesday, March 8, makes Tanduay the official rum of the arena and the NBA team. According to NBA.com, Tanduay will also be the “presenting sponsor of the venue’s 40/40 CLUB & Restaurant,” as well as the “associate sponsor of the Center’s BROOKLYN SHOW™ platform.”
The brand will likewise have signages inside the venue.
“Tanduay is very proud to be part of this historic partnership, the first of its kind for a Filipino company,” Lucio Tan Jr, president of Tanduay, was quoted as saying.
“Like Brooklyn, Tanduay shares a unique spirit and dynamic character that is anything but ordinary. Tanduay and Brooklyn are a natural fit, and we look forward to building our legacy together.”
The partnership will kick off with a post-game party and concert at the venue’s 40/40 CLUB & Restaurant on Sunday, March 12 (Monday, March 13 in Manila) following the game between the Brooklyn Nets and the New York Knicks.
Tanduay is a known sports brand as it previously had PBA teams since the league’s inception in 1975 and until the 1980s, and again from 1999 to 2001.
Currently, Tanduay has a PBA D-League team called the Tanduay Rhum Masters. – Rappler.com
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