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A number of well-known figures, among them hip-hop mogul Russell Simmons, have signed onto the action, under the Twitter hashtags #NotOneDime and #BlackoutBlackFriday.
“We have the power to change our nation. Stand up with @UnitedBlackout on #BlackoutBlackFriday,” tweeted one of the supporters, actress Kat Graham, who stars in TV series The Vampire Diaries.
Together we can stand up & spark change. Join @UnitedBlackout & I for #BlackoutBlackFriday: http://t.co/shIRZo5lmv
— Kat Graham (@KatGraham) November 25, 2014
Also backing the campaign were TV star Jesse Williams and celebrated journalist Soledad O’Brien, among others.
“No Justice, No Profit. Corporate/public power only speaks $. So let’s talk to ’em,” Williams tweeted, along with a link to a video compilation of police brutality.
No Justice, No Profit: Corporate/public power only speaks $. So let’s talk to ’em. #BlackOutBlackFriday https://t.co/pS5NQosVwc
— jesseWilliams. (@iJesseWilliams) November 25, 2014
Black Friday is a day of deep commercial discounts and frenzied shopping which takes place each year after the Thursday Thanksgiving holiday in the United States.
The planned campaign calls for a one-day moratorium on spending to protest what it calls “staggering” human rights violations in the United States, including police brutality.
The boycott was prompted by widespread outrage after a grand jury on Monday failed to indict a white police officer in Ferguson, Missouri who shot and killed black 18-year-old Michael Brown in August.
Protests erupted across the US after the decision.
America’s 43 million black citizens will hold about $1.1 trillion in purchasing power by 2015, a Nielsen study said. – Rappler.com
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